Do online sales make sense?

 

Due to the paucity of Vita games at my local major supermarket and my incredible inpatience I took an unprecedented move in my gaming history and last week paid full price for a digital download of Gravity Rush.  The price was pretty reasonable clocking in at £29.99 when the boxed product of the game seen in HMV a few days later was £34.99 without the DLC that was included with the download product but I did immediately suffer a touch of buyers regret. 

The game itself is fantastic (I will post a review in a few days) and the purchase itself isn't what I regretted, it was the digital purchase. 

According to a recent BBC story digital downloads now account for 25% of gaming sales and gamers by their nature are surely one of the first demographics to get on board with this sort of purchase.  PC markets such as Steam are doing very well with convenience and reasonable pricing (particularly during regular sales) but there are several things that don't tally well for me with the way consoles are selling their products.

Firstly, the cost.  Boxed products must be physically created, shipped around the world and sold from stores that demand a cut of the profit.  Why then is the cost of a digital download usually very similar or often more expensive than boxed products, particularly when sold through online retailers.  Sony, Microsoft and Nintendo can obviously take a bigger cut through their own online stores but a quick comparison of best prices found online and Xbox Live or PSN is included here:

The difference is quite striking on this fairly random selection of recent releases and top sellers climbing as high as a ridculous £30 difference.  

Second problem (and the one that should make publishers want me to buy digitally) is the lack of ability to trade in.  For gamers whose income is limited the ability to trade in is surely a must and when digital downloads cost as much or more than boxed products why would people buy them.  My copy of Gravity Rush sits on my memory stick and can't be loaned to friends or traded in.  The money is spent and never to be seen again.  I don't trade in a lot of games these days and have a growing collection of boxed games on all of my home consoles but I know I could trade in any of them if I wanted to.  Pre-owned games is currently big business for high-st retailers, generating billions of pounds worth of revenue worldwide. Money that isn't making it to the games creators or publishers.

The third problem for me is the actual lack of a boxed product.  As a gamer I quite like having the product on my shelf, showing an impressive collection of games.  I also like having the instruction books and 'stuff' that go with buying a boxed product.  Where would I be without my lovely big map of Skyrim or Liberty City to help me find my ways through the early days?

Another issue is the worrying existing of who holds the digitial rights to downloaded games.  Amazon's Kindle faced ownership issues when it digitally deleted two George Orwell books over copyright issues.  Could Microsoft or Sony pull an Amazon and delete or remove a game if an issue becomes a problem?

Finally the actual cost falls to me for providing a storage medium.  This is less and less of an issue but with the cost of a PS Vita memory card costing £25 for an 8 GB card it only takes a couple of games to fill this.  My aging 360 that came with a once adequate 20 GB hard drive is struggling to have room for the DLC I want, let alone full games.

What benefits to digital download? 

It means that I can get the game I want, when I want with very short wait time and without getting off my couch.  Online stores demand a wait for delivery although this is negated slightly by the fact that preorders are often shipped and arrive before or on release date from major online retailers.

The only other benefit I can think of is being able to get difficult to find games.  Vita games are currently very poorly stocked at most stores near me and I live in central London and my 'local' stores are flagship Oxford St outlets of Game and HMV.

Now I understand that PSN or Xbox Live is simply selling at RRP but why are the games manufacturers shackling themselves to a price that other retailers simply do not.

At the moment console manufaturers are slightly beholden to games stores and undercutting them completely is probably not wise but at the moment they're not even competitive.  With the vast difference in boxed prices of games and downloadable games and the actual product that you buy, downloadable games on consoles are a tough sell.  I would doubtlessly be more tempted to make online purchases of big titles more regularly if they were more reasonably or competively priced (I'm as lazy as the next man). 

I do worry about a time when console manufacturers take the choice out of gamers hands.  With the ill-fated PSP Go, Sony ventured in to the digital download only market.  The iPhone and Android devices are proving that games can be sold en-masse to gamers in downloadable form.  What's certain is that games companies are trying to take more control of their own market with the increasing prevalence of extra codes to play games online and the rumours that just won't go away about one use games on next gen-consoles.

If games were noticablly cheaper through PSN or Xbox Live then I would buy more games from them as price is without doubt more important to me than the other issues I've mentioned here.  Let's hope that the future of our industry sees good changes to the way games are sold and pricing.

(*All prices taken on 18/6/12 from PSN, Xbox Live, Shopto.net, game.co.uk and amazon.co.uk)

Save our Vita!

Don't touch the Sad Face.

The Vita was launched earlier this year to a mild and underwhelming fanfare.  At a high-end price point, Vita was targeting the core gaming market with it's dual analogue sticks, top quality graphics, true online multiplayer and the ability to touch every screen possible.  A few months and one E3 later the Vita is limping along with sales of 1.8 million to the end of May.  The sales figures aren't what worry me most as a Vita fan but the lack of support from Sony is terrifying.  Sony have targeted sales of 10 million in this financial year but who is going to buy one at its current price with the games lined up?

I have to admit upfront to being a Vita fan.  I bought one on day one and have loved Uncharted, Rayman Origins, Everybody's Golf and I can't wait for Gravity Rush next week (the demo is great).  With enough good games I could easily see the handheld become my primary game console with high quality games without the requirement to take over the lounge; something that is more and more important with a grown-up life.

We're in the early days of Vita's life but what worries me is the distinct lack of big name exclusive titles.  Assassin's Creed Liberation and Call of Duty Declassified both look like big name potential system sellers and Playstation All Stars might sell consoles in the US where Super Smash Brothers is immensely popular.  As a quick aside, it takes some skill to ignore Jack Tretton's gaff of describing COD as the first dual stick, online multiplayer game on a portable system which must have made Resistance Burning Skies developers, Nihilistic, cry in to their collective dinners.

Where though were the big name internal announcements for the handheld?  Where was Gran Turismo, God of War or Killzone?  We're left looking forward to spin-offs and remakes this year like Metal Gear Solid HD (a game released on other consoles months ago), a remake of Jet Set Radio, portable versions of Lego games and no doubt stripped down versions of a collection of EA sports games.  Until Sony can build some confidence in the console by releasing games that sell what would make a Rockstar or Capcom release a decent, exclusive Grand Theft Auto, Resident Evil or Monster Hunter, a guaranteed system seller in Japan. 

PS One Classics and PSP games, whilst a nice addition to current Vita owners, are simply not going to sell systems.  I will download my already purchased Final Fantasy games and recently picked up the Persona games from PSP but this isn't going to get people buying the console in their masses.  The fact that PS One Classics was a 'reveal' in the Sony conference is remarkable and I hope that Jack Tretton was embarrassed to announce it as a big deal.

What future for the Vita then?  The sales, whilst slow, aren't significantly behind the sales of the DS and 3DS in their early days and both of those managed to catch up.  With the Vita's links with the PS3 coming, it will be interesting if there is anything that can increase sales over the next year and in to the Wii U's life where the Vita has the potential to rival the tablet controller on Nintendo's next gen system and SmartGlass on the 360. 

Despite a 50 euro price cut in France, Sony insist that they have no intention of cutting the  price elsewhere.  I can't help but feel the 10 million proposed sales is somewhat ambitious for a system that was outsold in weekly sales by the Wii  at the end of May (and by the PSP in Europe and Japan).  Unless Sony act now to save the Vita then it could be too late before they get off their behinds and do something about it.

Game design by numbers.

Having seen both the Sony and Microsoft conferences over the last 24 hours, I can't help but feel a worrying convergence in the games market.  Only a few of the games weren't big number sequels or copies of other, already popular games.  Playstation All Stars: Battle Royale looked like PS3 Super Smash Brothers (with less lovable characters), as I said yesterday Forza Horizons looks like Need For Speed or Burnout and the similarities between COD, Battlefield, MOH Warfighters and Ghost Recon Future Soldier are startling.

Some of the stand out games of E3 (Beyond, Watch Dogs and The Last of Us to name the top three from Sony's conference) were new IPs and both doing something different to the rest.  With many of the games sticking to accepted formulae how do we expect to find the next big thing?

I worry we're stuck in something of an 80s action movie era.  The films came thick and fast with various muscle-bound, wise cracking heroes and sure, there were some hits, but the majority were forgettable movies with a by the numbers plot that could practically be interchanged.  Save the world... blah blah... kills the bad guys... yeah yeah... get the girl... and so on.  This could be said of many of the current set of hits.  Take a heroic protagonist/group of soldiers, put them in a world ending conflict and blow stuff up.

Why does this problem exist though?  I can only suggest that it's our fault.  Probably not yours if you're reading this as it's a pretty obscure gaming blog and only likely to be read by hardcore gamers.  But is it the masses of gaming that cause this.  Call of Duty sells like the proverbial hot cakes every year no matter how bad it's considered by the majority of players and why wouldn't EA, Ubisoft and co all want a part of that action?  Forza 3 (Metacritic 92) sold less than 4 million copies but Need for Speed The Run (Metacritic 68) sold around 4.6 million, it must be noted that NFS, whilst much worse, is on all formats.  Why wouldn't the excellent Forza try to become more like the mediocre Need for Speed if it can boost sales?

How do we change this problem then?  I implore everyone who reads this to try something different in gaming.  Go and download Journey on your PS3, The Walking Dead on everything, To the Moon or Frozen Synapse on PC.  Support smaller developers and let them give us games that take risks.  This has happened in movies with smaller indie film makers rising up to give us such film beauties as The Royal Tenenbaums, Lost in Translation and Up In The Air.  I'm not saying that I don't want to play the next Splinter Cell, (I really, really do want to play it) but I am saying get out there and try something little and give it a chance. it may surprise you.