Take play seriously!

Is the mainstream media's view of gaming range from the short-sighted to laughable?  This week CNN, one of the world's biggest news outlets, published a peculiar report from E3 asking whether the Wii's new controller (the Wii U) would breathe new life in to the ailing console.  There was no mention that this was a completely new console or new hardware for the Wii and will doubtlessly lead many millions of Wii owners down a distinctly misinformed area.  Would similarly poor reporting be accepted with regards to other areas such as sport, news or even movies?  This terribly misinformed article made me think about other views of gaming in mainstream media.

Ranging from the horribly misinformed, and infamous Alan Titchmarsh video games conversation (I couldn't find one without captions) through to an array of horribly negative reports in a wide number of mainstream publications, is enough positivity or even balance given to our increasingly popular hobby?

The Times UK has separate film, music, books, TV and stage sections on its website.  The BBC makes some effort with it's Click section available under the 'technology' heading, not in the 'entertainment and arts' area of the website.  The BBC does devote a regular BBC one TV show to a mature look at movies but nothing specific for games.  CNN reports on films, music and TV under its 'entertainment' section and again any scant gaming news is placed in 'technology'.  The Daily Mail includes film, music and theatre reviews without a look at games at all; if you search for the word game on the site one of the top stories to appear is a negative story about Carmageddon's kickstarter project.  There is some effort made by some national newspapers online sections with The Sun, The Guardian and the Daily Mirror containing reasonable sections on gaming although from my experience the amount of space given to gaming within the newspaper is minimal.

Is it fair to compare gaming to other areas with regards to the amount of coverage it deserves?  The statistics seem to suggest that yes it is.  Global video games revenue is certainly comparable to that of the movie and music industry and, from a business stand point, is significantly more profitable than movies.  Call of Duty: Modern Warfare 3 beat Avatar to a billion dollars worth of sales by a day and through ongoing sales, map packs, and Call of Duty: Elite continues to be a cash cow for the publishers.  Finally the average gamer is reported to be in their 30s and close to 50% of US homes own a dedicated gaming console.

Why then, is gaming viewed so negatively in the mainstream?  Obviously a number of violent video games are made and sold although reports suggest that only 5% of game ratings in Europe are given 'Mature' ratings and only 4 of the top selling computer games in 2012 were rated at the highest age rating.  How different is this to movies with such films as the Saw films, Hostel and The Human Centipede gracing the UK recently.  Although it shouldn't really matter what the rating of the game is.  With an average gamer age of 30, isn't it up to the parents of gamers to manage what children are playing not up to games to be pilloried for violence.  In a strange twist, violent movies such as Tarantino's Inglorious Basterds get nominated for numerous Oscars and the Daily Mail review calls for more scalpings but the same newspaper contains dozens of stories about the effect of gaming.

I personally want gaming to be treated with more balance in the mainstream media.  The games industry is still in it's infancy in comparison to music and movies and there is plenty of room for growth.  I hope that as the current generations grow up, it will be viewed in closer terms to other entertainment and artistic businesses.  As an adult working in a professional job, colleagues and friends are still somewhat surprised by the fact that I still choose gaming as a primary hobby and the idea that perhaps I should have moved on is noticeable (no such prejudice exists when I say I'm going to watch a movie however).